Pet Shops Girl

{ AMPM 店介 }

AMPM 是由街頭藝術家DBSK1和設計師JOE所開設專售獨立設計師自創品牌的精品店。
店名—AMPM—也就是早上、晚上，意味著藝術家或獨立設計師白天辛勤工作賺錢、晚上努力拼命創作，朝著自己夢想往前衝的辛苦奮鬥生活！
由於AMPM店主本身就是藝術家和設計師，所以整間店可以說充滿了兩個人喜歡的設計元素和靈感來源：街頭風格、次文化、80s復古元素、音樂和塗鴉藝術等等；因
此，在AMPM你會看到八零年代風行的任天堂遊戲機、和當時知名的經典電影TRON的螢光場景、萬年冰宮的溜冰海報以及DBSK1手繪的塗鴉滴漆銀色牆壁和他幽默有趣的繪畫拼貼創作！
AMPM 不只是一間服裝店，更是一個設計師呈現自己作品和其創意氛圍的藝術空間。店內主要販售JOE設計的「PetShopsGirl 寵物買女孩」和 DBSK1 的「R.T.T.C.」獨立品牌，亦售有CIRCUS WORLD TOUR和SHAI這兩個獨立設計品牌的飾品配件。

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{ Pet Shops Girl 寵物買女孩 }

What inspires the name behind the title ‘PetShopsGirl’ ?
Joe Chu , the founder, and designer of “PetShopsGirl” might suggests the special items a girl loves and uses to expresses her individuality are essentially her pets.
Each pet is unique to it’s owner’s own special personality, which defines what a ‘PetShopsGirl’ customer is, releasing a sense of uniqueness and character.

With this concept in mind she established her first clothing line during the summer of 2006 and bases her work out of Taipei,Taiwan from her flagship store ‘AMPM’.

Her first major concepts were inspired upon a fondness towards “retro” North American and European vintage clothing from the 1980’s and early 1990’s, and from that period’s cultural expression in general.

She realized there were limited options to finding quality vintage clothing living out in Taipei, and also wanted something with a little more edge which was special and inexpensive to find.
Mostly what was available was either over priced ,or just lacked in variety which she was always searching for.
Because of these factors it pushed her to go ahead and develop her own “DIY” brand of street fashion in search of a way to overcome this situation.

She first began designing with leggings, and later introduced her brand,around this period, which helped her exploded onto the market during the year of 2007, and gain some notoriety around the city of Taipei, and Hong Kong.
This helped greatly in establishing a fan base for what would be the beginning stages of what is now ‘PetShopsGirl’, today.

During her earlier developing stages she had also became a big fan of the UK club culture fashions, and street styles coming from Japan, and from here started to adapt many inspirations from this, together with her own ideas, creating some every eclectic designs. These products attracted many customers from different walks of life, and from many different types of fashion backgrounds.

She later began creating a wider range of very colourful, and “eye grabbing” products which gained much media attention for the ‘PetShopsGirl’ label around Taiwan, and elsewhere throughout Asia.
These new creations were bridging the gap between a retro-vintage style, and combining with more current fashion trend tastes in mind .
This appealed well to a predominantly contemporary Asian fashion conscious market .

All in all the PetShopsGirl is a label which strives to blend a fantasy world of art together with fashion,for the creative spirit in mind.
Have fun and live freely! Viva la PetShopGirl!